I’ve come to realize the importance of a well rehearsed elevator pitch line. If you’re wondering what that is– it’s simply a one or two sentence statement explaining your product or proposal to a potential customer. This is a hard concept to grasp the importance of– at least it was for me. But the reality is we write for ourselves first and then for others with the hopes that our story can engage the reader into a pleasant experience.
The thing is… you need your reader to purchase your story for that to happen at all. Thus the reality that though I didn’t create a story to get into sales and advertising, it still needs to be done.
In the past I’ve struggled with a very simple question– “What is your book about?”
“Umm… its a journey full of magic and uh friends who have to fight people and you know… blah blah.. blah.. I don’t really know.. .you’re losing interest… don’t buy my book.”
Okay maybe I’m exaggerating a little bit but the truth of the matter is I had never rehearsed and thought about the best way to explain my books quickly and succinctly which is important in this day and age. I realized that for the sake of my book I NEEDED to sit down and write up both a one sentence and then a couple paragraph synopsis. Then, I practiced the living heck out of it.
The one sentence version– the elevator pitch, if you will, should draw the potential buyer to ask more questions which can hopefully lead to more interest and a potential sale.
Here’s what I’ve come up with for my series– “The Kingdom“
It’s about ~A group of friends who must challenge the immoral norms of a broken society in order to save humanity from an oppressive and powerful enemy.
What’s that? You want to hear more? Well check this out then!
Devastated by a global war that wiped out much of humanity, three friends realize that we still had not learned from our mistakes.
Replacing the age of technology, people with magic begin to emerge dividing the population (once again). Fear leads to exclusion, which leads to conflict, which leads to violence. The cycle never seems to stop.
The Kingdom highlights the journey of three friends—Mox, Brand, and Nikki, who must overcome the challenges of diversity and immoral norms of socialization and save the world before it’s too late.
Yes, of course you can buy the whole series right now and immediately leave raving reviews 🙂 Okay, this might be a little hemmed up but you get the picture.
Just remember, whether selling your book, service, or anything else you’ve been working on, think about your customer and then create a dynamite elevator pitch that draws them in before it’s too late. (Can be seconds)
Good Luck!
Author Cameron Kielb 